the. team
.A BALANCED MODEL FOR EXCEPCIONAL RESULTS
We’re your partner in building digital products. An extension of your team—bringing together strategy, research, and design to build products that work.
No unnecessary layers. Just a focused, senior team working side by side with you. A specialized core team leads every project, supported by carefully selected collaborators when needed.
This keeps us lean, precise, and and able to deliver without compromising quality.
Core Team
With expertise in strategy, design, and growth, we lead each project from start to finish—hands-on across every phase, aligning vision with execution.
Strategic Colabs
We bring in top-tier specialists, always under our direct supervision—to expand capabilities while maintaining quality.
.CORE TEAM
Anna Eddy
Product & Experience Director - Founder
Part detective, part designer—I break down problems, connect the dots, and craft experiences that make sense.
Focused on bringing clarity to ideas and turning them into structured, buildable products. With 10+ years of experience across startups and global brands, I’ve learned that the best work happens when people share ideas openly, and build together.
Ricard Rovira
Creative & Design Director - Co-Founder
I design, lead, and grow teams to craft exceptional digital experiences.
For the past 15 years, I’ve been designing digital experiences, scaling design and product teams, and collaborating with incredible people to bring innovative ideas to life.
Edward Wilson
Growth & Venture Strategy - Advisor
Dedicated to empowering people and organizations to succeed.
Every day, I channel my experience, insights, and network to help those around me overcome challenges, unlock opportunities, and move their companies forward.
.STRATEGIC COLABS
We team up with a curated network of specialists, brought in when needed and carefully chosen for each project.
Seamless collaboration and direct access to top-tier design talent to bring your product to life. In our network:
Developers
We collaborate with engineers who build scalable digital products across web and mobile.
Designers
Additional design support to expand capacity and bring depth where needed.
Content Creators
Visual and content specialists supporting storytelling and product presentation.